Welcome to The Customer Collection. My name is Lina and I am a CX Professional.

A dear colleague once called me a S P O N G E. I soak up the new and the next like a big sponge. Typically this results in endless snippets of studies, reports, examples, books and so on stored on too many devices, too many one note pages and most of all a mountain of post-it notes.

This is why I created this platform, a curated collection of all things Customer Experience aiming to inspire you the way it inspires me.

The things I post usually fit into one of the following three division:

• Tools: Everything around Personas, Journey Mapping, Ideation Tools, Workshops and Moderation, Prototyping and so forth

• Theories: Customer Behavior, Psychology, Culture, Strategic Frameworks et cetera

• Practice: The Experience goldnuggets out there in the world, the best practices, the futuristic ones or the failed ones