The Choice Overload Theory: The Dance between No Choice and Too Much THEORIESLina RohrbachJanuary 2, 2021
3 Key Moments you need to Consciously Shape for a Holistic Experience THEORIESLina RohrbachJanuary 2, 2021Customer Journey, Key Moments, Moments of Truth
The Halo Effect and Why You Should Invest in a Beautiful Website THEORIESLina RohrbachJuly 27, 2020Halo Effect, Design
The Truth: You Can't Prioritize Every Customer, So Who to Choose? THEORIESLina RohrbachMay 18, 2020Priorization
Deloitte Digital Study: How to Build a Working CX Operating Model THEORIESLina RohrbachApril 24, 2020operations
The Peak-End-Rule: How Customers Really Judge an Experience THEORIESLina RohrbachApril 24, 2020Mapping, Peak-End-Rule
