Use Post-Purchase Surveys to Improve E-Commerce Sales

Post-Purchase is a great moment to catch your customers. They give it a second to screen the confirmation page, why not give them a second to place their personal feedback.

The 8 Step-Guide

You can find the full guide here. I especially like point No. 4: Create a consistent brand experience.

All too often I see companies using tools for a survey that look so different it makes me check twice if I’m on the right page. Keep logos, colors, tone of voice, and visuals in line - the survey should be part of your e-commerce platform experience.

An Example

A nice example of how to use your customer’s time: Why not integrate some of your questions while your customers are waiting for an image to load, a document to download, an order to be processed.